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   Bookstore information --

       Distributed through Ingram.

       Print ISBN: 978-0-9833191-5-3

       Ebook: 978-0-9833191-6-0

 

Drawing for Money -- An Artist's Guide to Success

Like to draw? Drawing for Money is about making a very good living from art-related work. How to earn significantly more that the US average family income, even while you are still single! You'll learn to leverage your talent - your drawing abilty - in different occupations where your visual communications skill adds great value.

Specific high-paying opportunities for artists in different key industry sectors, like advertising, defense, high-tech, and medical -- are thoroughly covered. The author, following a first career in ad agencies and a second as a corporate multimedia designer, provides extensive real-world experience and examples to help you make more money doing the work you love. 

Paperback -- get it from Amazon   Or, you can get it from Barnes & Noble stores, for $19.95. If not on the shelves, it's in their catalog -- ask for it... ISBN: 978-0-9833191-5-3. 

New -- Amazon Kindle ebook -- Drawing for Money -- $9.95 -- loaded with Kindle-browser links to everything you need! No DRM!

BEST IN PDF FORMAT, so you can easily use all the hyperlinks -- buy direct from author, it's part of my CVP Communicator Value Package -- click here for more information

Free eBook for paperback customers, click here

Read the sample text... then get the book!

Table of Contents

Two Sample Chapters

 

 

 

 

 

 

 

 

Contents   (back to top)

Initial sketch 11

Whirlwind 15

Slow down the rate of change? 17

Outsourced, offshored 19

College - no ROI? 23

Degree anxiety 24

The magic secret 25

Work hard, get nowhere 27

The 10,000-hour problem 29

The skills you really need 30

Software skills 31

Planning three years out 33

Opportunity - food for China 33

Opportunity - medical devices and medicine for the aged 34

Opportunity - animation 35

The $156,000,000 airplane 36

Trailing edge - the sweet spot 39

Fast money 41

We're Number Two! 43

We're Number 2 - Technical Publications 45

We're Number 2 - Marketing Communications 50

We're Number 2 - E-learning 53

5 in gold 57

Fine art world 61

Nothing to show? 63

A blurred line 64

Yes... you can be a portrait artist 65

They eat horses, don't they? 68

When first we practice to deceive... 73

Film and fashion 77

Was a miner, 49er 77

Fashionista 80

Photography 85

Freelance 89

Rollercoaster ride 90

Money 90

Sparrows in the field 93

An Arabian computer 97

Fax from your PC 99

Changes 100

The 4-square solution 103

1. Who's solid? Stable?
A safe, long-term job? 107

Parasites (oops, consultants) 110

2. Who's got the most money? 113

High finance 113

3. Work at the top 117

Beat the org chart 117

Up the ladder 119

Handling your manager 120

4. Deadlines mean dollars 123

Tight deadline jobs 124

On the other hand 125

Jobs - a shopping list 127

Art-related job list 129

Ad agencies 133

More job titles 141

Where the jobs are 142

Design Shops 147

Look to the future 149

Defense and High-tech 151

Defense 151

Military-industrial complex 153

High-tech 160

Pharmaceuticals and Biomed 169

The sweet spot 176

Debt - an exception to the rule 176

Break down the door 179

Internet searching 180

Professional associations 181

Afterword 183

About the author 184

Index 185

 

 

 

First two chapters    (back to top)

 

Initial sketch

My contribution to the world is my ability to draw. I will draw as much as I can for as many people as I can for as long as I can. (Keith Haring)


At first, I wanted to write a book that would teach drawing skills - the skills that every artist needs to succeed in any art-related profession. Drawing is the lifeblood of visual communication. But, after a trip to my local bookstore, I realized that this would be preaching to the choir. There are a thousand books that will teach you how to draw. 


This isn't one of them. It's about making money from art-related work. The people I really want to reach already know how to draw. They are people like me... drawing since we were kids, pretty good at it, and more than able to go to a library and pick up a specialized-techniques book anytime we need to learn a little more. 


The problem, for the most part, is money. How to make a good living at something that takes advantage of our artistic skills. Not just a living, but a good living. Benefits, regular money, and enough of it to have a home, a car, kids, and a spouse who won't leave because of nail-biting financial uncertainty. 
And so - Drawing for Money. If you like to draw, this book will show you how to make a decent living using your artistic abilities. You'll need to know how to use a computer, and it helps if you have even minimal knowledge of computer art programs. 


By themselves, drawing and sketching won't get you too far. You've probably found out already that low-level graphics jobs barely pay a living wage. Why? Because at least 10% of the population likes to draw. Another 10% think they are artists, since they bought Photoshop, or used PowerPoint at work to make a presentation. That's a lot of people willing to work for peanuts. Because, just like you, they want to work at an enjoyable, fulfilling art job. And when you have an oversupply of available talent, salaries go down... and down... and down.
But you don't have to be a starving artist. Living with your parents until you're 35. Or living like a character in Les Miserables, in a ratty rundown apartment, coughing all winter because the landlord won't turn up the heat. You can do much, much better than that, thanks to your artistic talent. In fact, following the advice in this book, you will earn significantly more that the US average family income, even while you are still single! You'll learn to leverage your talent - your drawing abilty - putting it to use in different occupations where your visual communications skill adds great value. 


More importantly, you'll also learn to plan your own future. Back when, this wasn't too important. An artist could go from one job to another, because the jobs were always there. That is no longer true. Why not? Turn the page.

--- 

Whirlwind

Do you not think an angel rides in the whirlwind
and directs this storm?
(George W. Bush, Inaugural Address, January 2001)


On Wall St., they call it churning. The purposeful ever-accelerating buying and selling of stocks, to increase broker commissions. Doesn't matter whether the churn benefits their clients. Who cares. Just buy and sell - faster and faster! And, thanks to the marriage of technology and greed, that's our workplace today. A churning whirlwind of constant change. And, with apologies to ex-President Bush, I don't think there's any angel up there running the show, not this time around. 


Can you imagine a working career where your tools never changed?
Not long ago, as time goes, there were people called 'linotype operaters' and 'letterpress printers'. So many long-term, non-changing jobs, not long ago. 'Paste-up artist'. 'Stat camera operator.' Tools like 'drafting board' and 'Rapidograph' and 'french curve'. Back when, from roughly 1880 until 1980, anyone who learned how to do most any job could count on having that same job for life. Not in the same company, of course, but in a succession of workplaces with the same tools. 


Because the tools people used were physical, made of metal, wood, glass, plastic, the rate of tool change was very, very slow. That's history. Today, software changes as rapidly as Adobe can get large corporations to buy into a new Photoshop release. Whether you need the new features or not misses the point. To stay employed, you have to keep learning new software, even though you use the new version to do exactly the same work as you did with the old. 
As a manager, I ran into the churn buzzsaw from both ends. Decided to buy an art program, Xara, for my workgroup. One-tenth the cost of Photoshop and Illustrator, much easier and faster to use. But on the one hand, the corporate purchasing department didn't have Xara on the 'approved' list. On the other hand, my workers freaked out. 'No!' they said. 'We lose our employability if you move us off Adobe products. What if we get laid off?' Well, I lost that one. We ended up with Adobe CS-whatever, and everyone had to take a time-out to learn the new features, which we didn't need in the first place. Churn. 


To be fair, this software-marketplace whirlwind does have benefits. It can be fun learning new art techniques. And, if you are looking for work, once you've downloaded that trial copy of Photoshop CS13, and practiced with it for a week or so, you are - suddenly - much more employable than you were before.

 
Slow down the rate of change?


Won't happen. Don't bet on it. You could become a Neo-Luddite, drive over to Half Moon Bay with an axe, and chop the Global Crossing cable as it goes into the sea to India, and - zap! - crash the 24-7 New World Order in a microsecond. But not for long, what with all the other cables, and satellite data transmission. 

Paperback -- get it from Amazon   Or, you can get it from Barnes & Noble stores, for $19.95. If not on the shelves, it's in their catalog -- ask for it... ISBN: 978-0-9833191-5-3. 

New -- Amazon Kindle ebook -- Drawing for Money -- $9.95 -- loaded with Kindle-browser links to everything you need! No DRM!

Free eBook for paperback customers, click here

 

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