DALL·E 2 can create original, realistic images and art from a text description. It can combine concepts, attributes, and styles.
(OpenAI and DALL-E)
At first glance, who in their right mind would take up a career in graphic art, with AI breaking through the door into the workplace? But chaos - change - is opportunity. New jobs, with AI experts in commercial art using algorithms and machine learning to solve problems in graphic design, such as image editing, classification, color manipulation, and font design. AI software allows designers to create and alter digital images using AI, producing images for various uses. AI can help optimize work processes, enhance creative assets, and analyze customer preferences in graphic design. Where ad agency creatives in the past had to put up with product user focus groups, in the future your designs will be tailored to big data. At some point, the user data may well drive the AI-generated art software.
As of 2024, there are several AI-powered design tools available, such as Fotor, Design AI, Khroma, Uizard, and AutoDraw, which can automate repetitive and time-consuming design tasks and make design recommendations based on data and user behavior. Canva has a free online graphic art generator. And Adobe’s in the game with Photoshop AI, which can really help with intensive tasks like knocking out image backgrounds. So many new AI art products! Like Jasper.ai ... great for business graphics. Midjourney, for photorealistic art generation. And Playground.ai ... a free AI image creator. Plus -- CoCreator, coming in 2024 as part of the free Paint app in Windows 11. AI for everyone!
As noted before, chaos is opportunity. Learn everything you can about the new software. Get the latest ChatGPT text generator with Dalle-E-3 art built in – remember, words and images, right? It’s either free or very low cost, opening the opportunity door now just like free interpreter BASIC did back when. Open AI, just like Microsoft back when, gives us the tools to create the future.
Will jobs be lost to art automation? Yes. Many more than the new art jobs that will emerge from the chaos. I think that design in the short term is safe from AI, because good design demands creative and social intelligence. But to stay competitive, designers will need additional knowledge and expertise to contribute in multidisciplinary contexts – art for social media, advertising, product packaging, and video game concept design.
In architecture, the Parametricism 2.0 movement is now spreading to fashion and advertising. It demonstrates the potential of technologically enhanced creativity. Its implications are already being explored in the video gaming industry, as we design virtual environments and large virtual cities. Tools like Autodesk Dreamcatcher use algorithmic techniques to provide designers with a more abstracted interface for creation. Given sufficient high-level direction, constraints, goals, and a problem to solve, these tools can spit out hundreds of variations of a design, leaving designers to pick their favorites or keep re-mixing them until they get closer to a winner.
The near future? With increased productivity and better tools, it will be easier for amateur designers to create acceptable and often exceptional work, with increasing price pressure on higher-priced professional design services.
If you’re a creative, will AI take your job? Probably not, until AI is capable of surprising us with completely novel ideas. Trained designers and companies that invest in them will continue to dominate, increasing the value of their employers’ brands. Embrace the new AI technology, and you will become the expert writing the college texts for the students of the future.
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